As 2025 comes to an end, we’ve been taking a moment to reflect on what has been one of the most meaningful years since launching Dead Sea Dream.
This year wasn't just about revenue growth; it was about trust. Trust from customers who returned again and again, from people who shared deeply personal skin journeys with us, and from partners who helped bring the healing benefits of natural Dead Sea minerals to more people across the UK.
Here are some of the highlights that made 2025 so special:
Award-Winning Care for Sensitive Skin
One of the proudest moments of the year was winning two awards at the Free From Skincare Awards: one for our Nourishing Hand & Foot Cream and one for our Purifying Mineral Mud Mask.
These two products have been best-sellers since the very beginning, and receiving this recognition reinforced everything we stand for: effective formulations, thoughtfully chosen ingredients, and products that truly support sensitive skin.
Featured by Tatler ✨
In May 2025, our Purifying Mineral Mud Mask was featured in Tatler's Glow & Go product selection. Seeing Dead Sea Dream recognised by such a respected publication was a huge milestone and a reminder that gentle skincare deserves a place alongside the most celebrated beauty brands.
Meeting You Across the UK 🎪♥️
Throughout 2025, we popped up at shopping fairs all over the country, and this has been, without a doubt, the heart of the year. Meeting our customers face-to-face, hearing your stories, and watching you return fair after fair has been incredibly special. Many of you brought friends to our stand, recommended your favourite products, and shared feedback that still gives us goosebumps.
"Your products do exactly what you said they'd do!"
Thanks to this incredible support, we doubled our revenue compared to 2024, a milestone that wouldn't have been possible without our growing community.
Growing Our Retail Family
This year, Dead Sea Dream became available in more locations than ever before, expanding our network of retail partners across the UK.
Making natural Dead Sea minerals more accessible has always been a key part of our mission. And in 2026, you'll see us popping up more regularly in-store, meeting customers where they are and continuing to share the restorative power of these minerals in person.
Real Skin Transformations
One of the most humbling parts of 2025 has been the messages we received from customers living with eczema, psoriasis, and chronic skin sensitivity. Many of you shared before-and-after photos and told us how our products brought comfort back into your daily lives: helping calm flare-ups, reduce discomfort, and restore confidence.
These stories are the reason Dead Sea Dream exists. They remind us that skincare isn't just about perfection, it's about relief, trust, and feeling at home in your skin.
10 Live TV Sell-Outs 📺🧴
Louise went on live TV with TJC every month this year, and our Nourishing Hand & Foot Cream sold out 10 times in 2025.
Seeing such incredible demand and hearing viewers share their love for the products live on air was a surreal and unforgettable highlight of the year.
You Asked, We Listened🧴🧳
One of the most frequent requests we received was for a travel-friendly version of our best-selling cream. So... our award-winning Nourishing Hand & Foot Cream is now available in travel size, making it easier than ever to keep your hands soft, protected, and comforted wherever life takes you.
Thank you & Looking Forward to 2026 ♥️✨
To every customer who supported us, shared their story, recommended us to a friend, or trusted our products with their skin: THANK YOU! You are the reason Dead Sea Dream continues to grow, evolve, and exist.
We can't wait to continue this journey with you in 2026 with exciting launches, new experiences and more to come!