dry & sensitive skin
Dry & Sensitive skin
We know how frustrating it is when your skin reacts to almost everything. When you have tight, flaky skin that always seems to need more moisture, it can feel like a never ending battle. You just want that soft dewy skin that looks healthy but it feels like hard going getting it. On this page we cover the difference between dry, dehydrated and sensitive skin, what the research says about Dead Sea minerals, and which of our products can help.
Our hero products for dry and sensitive skin
Purity Mud Bar
Dead Sea mud and witch hazel. It cleans without stripping the oils your skin needs, so you leave the bathroom feeling comfortable and soft rather than tight.
From £14.00
Mineral Mud Mask
Dead Sea mud with aloe vera and zinc oxide. Fifteen minutes lifts the dullness and calms redness without the squeaky, tight feeling many masks leave, for skin that looks brighter and feels noticeably softer.
From £32.00
Refining Body Scrub
Dead Sea salt with olive and grape seed oils. It takes off the rough, sandpapered layer that wind and cold leave behind, so moisture can get in and skin is smooth and soft to the touch.
from £30.00
Defining Body Cream
Rich cream with a natural light fragrance, it absorbs properly instead of sitting on top waiting to come off on your clothes. Skin stays soft and dewy through the day rather than feeling tight again ten minutes later.
from £27.00
Floatation Bath Salt Crystals
Dead Sea salt with jojoba and coconut oil. Twenty minutes in magnesium-rich water softens dry or rough skin leaving it feeling supple and comfortable.
from £19.00
Hand & Foot Cream
For hands and feet that feel rough and dry. Our award-winning cream absorbs on contact with no sticky residue, so hands and feet stay soft instead of needing another application ten minutes later.
from £10.00
Konjac Sponge
Gentle daily cleansing for skin that finds a flannel too rough. It lifts the dull surface layer without scratching, leaving skin smooth and soft enough that whatever you apply next actually sinks in.
£9.00
The Moisturise Bundle
Body cream, hand and foot cream and body scrub together, £13 less than buying them separately. Buffing first and sealing afterwards is what keeps skin soft and dewy all over.
£60.00 (worth £73.00)
Bath & Body Care Set
Bath salt crystals, hand and foot cream and body scrub, £15 less than buying them separately. The full soak, buff and seal routine for soft, dewy skin.
£50.00 (worth £65.00)
Getting the most out of our products
Many customers ask us where to start when everything seems to irritate. All of our products can integrate with your normal routine or be used together.
A routine could look like this:
MORNING AND EVENING · TWO MINUTES
Cleanse with the Purity Mud Bar
Dead Sea mud and witch hazel to lift impurities and gently exfoliate whilst locking in moisture. Warm water rather than hot, to avoid stripping the skin's own oils.
with the mud bar · One MINUTE
Konjac Sponge for when a flannel feels too rough
Used damp, it lifts dull surface skin without scratching. Rinse it, squeeze it out and let it dry between uses.
once or twice a week · 10 to 15 minutes
Mud Mask for a deeper treatment
Dead Sea mud with aloe vera and zinc oxide. It draws out the dullness and calms redness without leaving skin tight the way a standard clay mask does, so skin looks brighter and feels softer straight away.
EVENING · 15 TO 20 MINUTES
Soak in warm water with bath salt crystals
Let the crystals dissolve before you get in. Soak for twenty minutes and let the magnesium get to work on your skin barrier. We'd recommend a couple of times a week.
if showering is more your thing
Buff with the body scrub
Dead Sea salt with olive and grape seed oils lifts the rough surface layer and locks in moisture. Skin feels smooth straight away and stays softer for days. In an independent consumer perception study of 24 people, 100% said it felt gentle even on sensitive skin.
within three minutes of getting out
Body cream while skin is still damp
Pat dry and then apply. Damp skin holds more of the moisture than skin you have towelled dry and come back to later.
reasons for dry and sensitive skin
What causes it?
Dry, reactive skin can have many different causes and sometimes it can be a combination of things. Many of them are not things you can do that much about, which is why getting the right routine matters.
The weather, and your heating
Cold air and wind pull water out of the skin, and centrally heated air indoors is drier still, so there is no escaping it. In the British survey work done on sensitive skin, cold and windy weather was the most commonly reported trigger, with over half reporting facial itch and redness. Hot showers don't help.
Hormones
Hormones can affect your skin in either direction. They can make it oily or they can make it dry but the cause is different. For dry skin falling oestrogen through perimenopause and menopause reduces both the oil the skin makes and its ability to hold on to water, and dryness is one of the changes women report most. An underactive thyroid does something similar and often goes unnoticed for years.
Stress
Not simply a feeling. Stress measurably slows the rate at which a damaged skin barrier repairs itself, which is why a difficult month shows up on your face, and why a routine that was working can seem to stop when everything else is going wrong.
Just how you are built
For plenty of people it is genetic. Some skin makes less of the lipid that holds water in and always has. That is not something a product changes permanently, but it is something a routine manages well, and knowing it is the reason saves you chasing a cure.
understanding dry and sensitive skin
Why does it happen?
Around half of British adults describe their skin as sensitive. In a survey of just over 3,000 people, 49.9% said they had sensitive skin, rising to roughly two thirds among women and peaking between 25 and 34. It is one of the most common things people say about their skin and one of the least well defined.
Underneath most of it is the same structure. The outer layer of skin works rather like brickwork, with cells held together by a mortar of lipids and water. That mortar keeps moisture in and irritants out. When it thins, water escapes faster than it should, and things that would normally stay on the surface get through and register as stinging or itching.
Which is why so many products aimed at problem skin make it worse. Foaming agents, alcohol and synthetic fragrance all remove some of that mortar. A wash can feel satisfyingly clean and leave your skin less able to defend itself than it was beforehand.
Why Dead Sea minerals are different?
Ordinary sea salt is mostly sodium chloride. Dead Sea salt is high in magnesium, along with potassium, calcium and bromide, and magnesium is the one that matters for a barrier because it binds water and supports repair.
The clearest evidence is a study published in the International Journal of Dermatology in 2005. Volunteers with dry, atopic skin bathed one forearm in a five per cent Dead Sea salt solution and the other in ordinary tap water, then had both measured over six weeks. The salt-treated arm showed improved barrier function, higher skin hydration, and significant reductions in both roughness and redness. The tap water arm did not.
There is a separate thread worth knowing about. A cohort study published in 2026 looked at more than 300,000 patients and found that people with low blood magnesium were more likely to have psoriasis or atopic dermatitis than matched controls. It measured magnesium in blood rather than magnesium applied to skin but what it does suggest is that magnesium and inflammatory skin conditions are linked
What else can help?
Moisturiser more often than feels necessary and always within a few minutes of washing. Warm water rather than hot. A wash product that does not foam. The National Eczema Society's guidance suggests around 500g of emollient a week for an adult covering the whole body, which is considerably more than most people get through.
sources
1. Proksch E, Nissen HP, Bremgartner M, Urquhart C. Bathing in a magnesium-rich Dead Sea salt solution improves skin barrier function, enhances skin hydration, and reduces inflammation in atopic dry skin. International Journal of Dermatology 2005;44(2):151–7. PubMed 15689218
2. Chalupczak N, Podolsky AS, Lipner SR. Magnesium dysregulation and risk of inflammatory skin disease: a multicenter cohort study. Dermatology Online Journal 2026;32(3). Serum magnesium, observational, association only. doj.dermsquared.com
3. Fawkes N, Tselenti E, Shah N, et al. A survey to identify determinants that influence self-perceived sensitive skin in a British population. Clinical, Cosmetic and Investigational Dermatology 2021;14:1201–10. The 49.9% figure and the weather triggers. dovepress.com
4. National Eczema Society. Emollient guidance, including the 500g a week figure and applying after
washing. eczema.org.uk
5. ltemus M et al. Stress-induced changes in skin barrier function in healthy women. Journal of Investigative Dermatology 2001. See also Robles TF, Stress, social support, and delayed skin barrier recovery, Psychosomatic Medicine 2007. PubMed 11511309
6. Kamp E et al. Menopause, skin and common dermatoses. Part 2: skin disorders. Clinical and Experimental Dermatology 2022. The oestrogen and skin dryness link. doi.org/10.1111/ced.15308
Purity Mud Bar review
"I have been using this product for a couple of weeks and it is amazing. I have mixed skin with oily T zone and very dry cheeks it is not easy to find a product that helps cleanse my skin and restore a good balance. Highly recommend!!"
- Lorella, Verified buyer
Ready to give it a try?
step 1
Select your products
Everything is built on the same Dead Sea minerals, so it works together however it is combined. Or you can try one of our bundles.
step 2
Receive your products
Delivered to your door in three days, with free UK shipping.
step 3
Get comfortable skin
Enjoy skin that feels soft and dewy rather than tight and dry. Because comfortable skin feels good.
questions
Dry, sensitive skin, and Dead Sea minerals
Generally speaking, Dead Sea salt is ideal for sensitive and dry skin. The barrier research was carried out on people with dry, atopic skin and people have been travelling to the Dead Sea for centuries to treat skin-related problems.